International Brain Tumour Awareness Week

This week is slightly less lighthearted than last week’s Wool Week, but certainly no less important. This week is International Brain Tumour Awareness Week, organised by The International Brain Tumour Alliance, allies of Brain Tumour Research, a charity who I’ve been raising money for through Laine this year.

Whilst most of us have been somewhat aware of brain tumours for probably a long while, I didn’t stop to really research them until ‘Wear a Hat Day’ earlier this year. This initiative is organised by Brain Tumour Research as a way of generating donations and spreading the word about this horrible cancer. The single thing that shocked me the most from their whole campaign was the discrepancy between the number of people who are affected and allocation of funds.

Brain tumours kill more people under the age of 40 than any other cancer, yet only 1% of the national spend on cancer research is allocated to this disease.

That really shocked me, and in the nicest way possible, I hope it shocks you too. Whilst I find myself incredibly lucky in not knowing anyone suffering from this disease, there are so, so many people who do. It’s vital that we support underfunded charities like these, because the work they do is incredible.

With that in mind, I thought it might be an idea to raise some money for them. At Laine it is officially ‘Wear a Hat Day’ all year round, so with whatever hat you purchase, be it snuggly alpaca for a newborn, or rugged Shetland wool for your favourite explorer - we will give 10% to Brain Tumour Research.

A selection of the ready to wear hat styles we stock - still can’t find one for you? Our bespoke service is exactly the same price.

A selection of the ready to wear hat styles we stock - still can’t find one for you? Our bespoke service is exactly the same price.

So far since we opened (conveniently in the first week of January, so it’s really easy to keep count!) we’ve raised just over £70. I really think that by the end of the year we can breeze past the £120 mark. In order to make that happen for the rest of this month, 20% of all hat sales will go into the pot and for the rest of the year 10% of all of our hat kit sales will too.

It would be so lovely to give this severely underfunded and incredibly hard working charity a heartfelt Christmas present and if that means a few of us get to add something brand new and wonderfully cosy to our hat collections, then all the better.